What Is Marketing Analytics and Why Does It Matters? In this presentation SAS software gives an overview of the critical aspects of Marketing Analytics, how it adds value, and why it should matter to your organization as well.
How do we present data and scientific finding in a useful way to others in our organizations? What is the best way to get the insights from data across and make it work for people? In this presentation Prasad Setty discusses these topics. He underlines the importance and impact of storytelling when applying data and science to people decisions.
Presentatie: Prasad Setty, Vice President, People Operations – Analytics, Communications and Compensation
In this insightful presentation, Prasad Setty from google tackles a common worry about using data for managing people, the fear that people will merely become numbers in a black-box. He describes Google’s own initial foray into combining HR decisions and data, how it was met with resistance, and how they then focused on using data to inform people decisions rather than make people decisions for them. He furthermore underlines the importance of scientific literature for informing and shaping HR processes, and how it often trumps ‘best practices’ at Google.