Data visualisation

1-day Masterclass | In-company

With the advent of big data, visualisation is also becoming increasingly important. As long as the dataset is small, our brains can contextualise and interpret the facts presented to them. However, the amount, coherence and complexity of data has grown exponentially in recent years. This makes it more difficult, if not impossible, for the human brain to rapidly contextualise and give meaning to this raw data; the brain simply cannot see the forest for the trees.

This means that information recipients need help to interpret the data. Good data visualisations do this: they provide context and meaning to the data presented, enabling the recipients to understand the data, interpret the data and see the interconnections and correlations in the data.

80 per cent of business information is traditionally presented visually in the form of graphs and tables. However, the same data can be interpreted differently by different people. This may be due to, among other things, personal and cultural preferences, physical limitations – such as colour blindness or bad eyesight – and certainly also the intentions of the recipients: are they unbiased or do they only see what they want to see?

A lot happens in the brain between the moment a dashboard is perceived by the eye and the moment the recipient initiates a targeted action. The art of data visualisation is to allow the data to penetrate to the recipient’s memory without getting stranded prematurely.

This data-visualisation training course focuses on two components of the analysis process: the visual analysis and communicating your message visually. In other words: how to visualise the data gathered in a correct but, above all, effective way, so that you can gain insights from it yourself and/or communicate your findings effectively to your target group.

Target group

This course is intended for anyone who is or will be involved in visualising information, including creators of reports and dashboards but also People professionals, People Controllers and People Analysts. Due to its format, this training course does not require a technical background.

  • After successful participation in this training course, you can follow additional master classes, such as the 3-day ‘Excel for People Analytics‘ training course and the 2-day master class in ‘Strategic Workforce Planning‘.
  • Haven’t attended the basic training yet? Then also check out our 1-day, 2-day and 5-day training courses in People Analytics and People Metrics. Note that this master class is included in the 5-day training course.
Get in touch
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  • Trainer
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After this training, which is based on the ideas of gurus such as Gene Zelazny and Stephen Few, you will be able to design crystal-clear visualisations of the messages you want to convey.

In this training, which combines theory with practice, you will learn:

  • what you need to know about how people process visual stimuli
  • when (not) to use a graph
  • to choose the best among different types of graphs
  • to make graphs (even) clearer
  • the sense and nonsense of dashboards
  • to present different charts coherently on a dashboard
  • about new trends and developments

09:30 – 16:30

  • Introduction to data visualisation
  • Visual perception
  • Principles of effective data visualisation
  • Graphs and tables
  • From message to graph
  • Designing graphs and tables
  • Visual analytics
  • Introduction to dashboards
  • Features of successful dashboards
  • Designing dashboards
  • Dashboard ingredients
  • Practical cases and dos and don’ts

Irma Doze

Turning data into profit is both Irma Doze’s personal passion and AnalitiQs’ corporate mission. With a background in all forms of intelligence – including market research, (predictive) analytics and reporting – Irma helps companies seeking to get more out of the people data they collected through their own HR systems and through online and offline research. This data hides new insights and opportunities that allow companies to sustainably improve their employee satisfaction and bottom-line results.

Irma has enjoyed sharing her knowledge and experience with clients, colleagues, course participants and students for many years in the form of training courses, workshops and coaching. Irma’s approach to projects and training courses is both passionate and result driven. Her favourite training method is to combine theory with case studies and exercises.

The training is given on request.

Curious? We would be happy to discuss the possibilities with you. To do so, please contact us.


In-company training courses will be tailored to the client’s requirements, and a proposal will be submitted based on these.

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