People Analytics and HR-Metrics for Data-Driven HR

5-day programme | In-company

More and more organisations are taking People Analytics seriously. As a result HR teams are increasingly incorporating HR professionals specialised in the fields of People Analytics and HR-Metrics. As an (upcoming) People Analytics specialist or People Analyst, you play a pivotal role in the organisation, helping HR professionals and management to substantiate people decisions with data. You use internal and external sources of information as well as research to extract new insights and identify new opportunities for the organisation. This 5-day course will help you lay the foundation for fulfilling your (new) role.

A comprehensive training course covering the full depth of People Analytics, from cleaning and analysing data to presenting it in the most effective way, and starting with asking the right business questions. This training is highly recommended: the location is good, Irma is an inspiring teacher and the group composition was conducive to peer-to-peer learning.

Liesbeth Lammerts
Controller HRM

Target group

This training course is meant for anyone seeking to prepare their organisation for data-driven working, seeking to analyse data themselves or seeking to work as a People Analyst or People Analytics Translator. In addition, this course is also intended for anyone working within HR control or HR reporting and wanting to improve their skills.

After attending this training course, you can follow additional master classes, such as the 3-day training course ‘Excel for People Analytics’ and the 2-day master class in ‘Strategic Staff Planning‘.

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  • Learning objectives
  • Programme
  • Trainer
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  • Costs

‘People Analytics and People Metrics for Data-Driven HR’ is a compact, specialised course for People professionals in the roles of People Analytics Specialist (programme manager/translator), Analyst or Controller within an HR organisation. Case studies and exercises will help you to apply theory to real-life situations.

After this 5-day programme, you will be able to:

  • help an organisation to start working in a data-driven way;
  • determine the key performance indicators (KPIs) for your organisation and optimally visualise them;
  • identify the relevant business questions within your organisation;
  • convert a business question into an analytics issue;
  • carry out a People Analytics project from start to finish;
  • (automatically) prepare and analyse data;
  • interpret the results and prepare a People Analytics report;
  • visualise data, i.e. choose the right graph and properly design it.


09.30 – 16.30

  • What is People Analytics?
  • People Intelligence, People Metrics and People Analytics
  • What can I use it for?
  • How to set up People Analytics?
  • Key performance indicators (preparation)
  • HR scorecard
  • The People Analytics process
  • The question


09.30 – 16.30

  • Analysis tree
  • Data sources
  • Big data
  • Data management
  • What you need to know about variables
  • Data-cleaning steps
  • Data preparation
  • Merging, joining and aggregating
  • Period files



09.30 – 16.30

  • Calculated/derived variables
  • Data models
  • Analysis steps
  • Population versus sample
  • Descriptive analyses (tables, centre and distribution measures, and graphs)
  • Diagnostic analyses (cross-tabulations, correlations, time series, regression, etc.)



09.30 – 16.30

  • Regression (continued)
  • Predictive analyses (tree analysis)
  • Correlation and causality
  • Inter-relationship diagram
  • Drawing conclusions: reasoning
  • Persuasive presenting/reporting
  • Pyramid structure
  • Meaningful headers



09.30 – 16.30

  • Visualisation and perception
  • Visual Analytics
  • Which visualisation(s) to choose
  • Introduction to dashboards
  • Dashboard ingredients
  • Dashboard do’s and don’ts
  • Evaluation and conclusion

Irma Doze


Turning data into profit is both Irma Doze’s personal passion and AnalitiQs’ corporate mission. With a background in all forms of intelligence – including market research, (predictive) analytics and reporting – Irma helps companies seeking to get more out of the people data they collected through their own HR systems and through online and offline research. This data hides new insights and opportunities that allow companies to sustainably improve their employee satisfaction and bottom-line results.


Irma has enjoyed sharing her knowledge and experience with clients, colleagues, course participants and students for many years in the form of training courses, workshops and coaching. Irma’s approach to projects and training courses is both passionate and result driven. Her favourite training method is to combine theory with case studies and exercises.

The training is given on request.

Curious? We would be happy to discuss the possibilities with you. To do so, please contact us.

In-company training courses will be tailored to the client’s requirements, and a proposal will be submitted based on these.


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